I opened the box and pulled out a the main tap system, which was black plastic and about the size of a coffee maker. It also included a battery and battery pack. The battery pack is responsible for providing pressurize air that pushes the beer out the tap, since there is no additional CO2 provided, and the website states that the air does not come in contact with the beer (a good thing). I charged it for 6 hours. In the meantime, I chilled my large plastic container of Bass Ale, 11 12 oz. servings, that was provided in addition to the kit.
After the battery was charged, I put the kit together, which only took a few minutes, and poured my first beer. It poured pretty well, if not a bit foamy, but tasted great and was similar to the caramelly mellow goodness of Bass Ale. Now, with the kit together, I am to store it in my refrigerator for up to 30 days for beer on demand. When I run out, I will be able to purchase additional beer refills to place in the system.
However, it doesn't really offer anything special as compared to buying a 6-pack of beer or a mini-keg and pouring that in a glass. I don't think that having a black plastic contraption in my fridge is fooling or impressing anyone regarding providing fresh keg beer. For real beer lovers, I believe the black plastic would feel a bit cheap. Personally, if I wanted a draft beer, I'd either go to a bar or I'd purchase a nicer kegerator with the proper CO2 set up. I'm also guessing that only Anheuser-Bush beers will be sold with this device (the website identifies five such beers - Bass Ale, Shock Top, Shock Top Wheat IPA, Goose Island Honker's Ale, and Michelob Amerbock, although it says that they may be expanded), so you'd be limited in your beer drinking.
All in all, those who are just starting to get into beer who drink a lot of Anheuser-Bush products would be better suited for the DRAFTMARK Tap System, where you beer enthusiasts and beer snobs would probably not.
The system retails for $49.99 and the beer refills cost between $13.99 and $15.99. You can find stores that sell them at draftmark.com.